A lot of people who know me think that I hate Flash. I do not hate Flash.
But the iPad really starts to change the game for everyone who has a Flash-based website. Whether you love the iPad or hate the iPad or don’t even know yet, Apple’s decision to not include or support Flash is big.
Face the music, the web is moving toward a Web Standards model.
Do you think The New York Times, Flickr, Sports Illustrated, The White House, National Geographic, and other big companies that have made their websites iPad ready made a mistake?
Do you think because you are a small or smaller business you don’t really need to care about the direction of the web?
When I made the transition to web design, I could have easily decided to focus on Flash development and design. In fact, it may have been expected but I didn’t. Why?
Honestly for me, CSS/HTML coding was easier to comprehend at a conceptual level. It also offered the greatest challenges and the greatest potential. It appealed to the adventurer in me. It made sense to me because I like umbrella views and thinking about the future.
The web is greater than any one of us. It allows for communication at the highest level. This is what makes the world wide web at a fundamental level so incredibly amazing.
If the goal is to communicate with as large an audience as possible, creating and owning a standards-based website is the best way. Why? Because it can be accessed by anyone (human) or anything (machine).
The Benefits of a Standards-based Website
- Faster integration with a lot of the marketing tools and tactics you might want to integrate with your website now and in the future (i.e. twitter, blogs, facebook)
- Works with advancements and evolutions in browser development
- Works on the devices your customers use now and will use in the future to consume your content
- Is less expensive and easier to create/modify/maintain/implement code and design changes in the direction of your brand and what you want to offer your customers
- Reaches and connects with a larger audience including customers who have disabilities and/or impairments
- A longer shelf-life for your content
- Faster loading times (assuming the code is structured well and clean)
- Search-engine friendly right from the start
Think about it.
Why aren’t blogs created with Flash as the base? Why wasn’t Facebook or Twitter designed using Flash? Why are the companies you buy Flash template websites from not even using Flash for the marketing of their own business?
Instead of investing more resources asking your into your Flash website s to change and be something it cannot, I think it might be time to move on.
If you love your business, take care of it. It’ll live longer.
UPDATE 4.29.2010: Apple Shares Views on Flash
Web Standards (the not-as-geeky Wikipedia definition)
Web Standards Project (the more geeky explanation)
Jeffrey Zeldman: King of Web Standards (the man who paved the way)