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November 10, 2010 - No Comments!

Website Redesign for Luxe Innovations

Need a stylish cover for your “pretties” or a gift idea for the holidays?

Visit the recently redesigned Luxe Innovations website.

Luxe Innovations is an exclusive fashion line of clutches designed to protect lingerie by owner and designer, Chelsea Logan.

Using our website planner, Chelsea gave us the following adjectives to describe her business and her products: sexy, classy and confident.

She also wanted to make the buying experience of her “lingerie envelopes” more streamlined and communicate a more sophisticated online presence.

Luxe Innovations Before the Redesign

Luxe Innovations Home Page Before Redesign

Our Solution

Using some research that Chelsea provided about her competitors and a bit or research of our own, we decided on a visual direction that would focus more on “luxe” than “lingerie”.

Here is the mood board we presented:

Luxe Innovations Mood Board

And Luxe Innovations after the redesign:

We refreshed Luxe Innovations with an updated color palette, logotype and overall typographic use. 

We also integrated a more easy-to-use e-commerce solution that allowed a great deal more customization and brand consistency throughout the site.

The site is powered by Squarespace.

Visit LuxeInnovations to learn more.

Luxe Innovations After Redesign

Published by: dpdavis in News, Design

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