Susan Seubert Photography
Editor Meg Krugel contacted me about redesigning the Oregon Education Association's member magazine, Today's OEA.
Requirements for the magazine redesign:
+ More consumer magazine and less newsletter
+ Less formulaic
+ Better organization of content
+ Livelier
+ More colorful
+ Approachable, surprising and not too edgy
+ Stronger photography
+ Increase typography palette
The redesign moved at a fast pace with only days to choose a library of typefaces, determine a color palette and define a grid system.
Today's OEA's content doesn't naturally allow for visuals so emphasis was made on using typography well to deliver information.
Response so far has been outstanding.
Today's OEA (REDSIGN)
Today's OEA (BEFORE)
Requirements for the magazine redesign:
+ More consumer magazine and less newsletter
+ Less formulaic
+ Better organization of content
+ Livelier
+ More colorful
+ Approachable, surprising and not too edgy
+ Stronger photography
+ Increase typography palette
The redesign moved at a fast pace with only days to choose a library of typefaces, determine a color palette and define a grid system.
Today's OEA's content doesn't naturally allow for visuals so emphasis was made on using typography well to deliver information.
Response so far has been outstanding.
Today's OEA (REDSIGN)
Today's OEA (BEFORE)